We build softwareyour business runs on.
Platforms, portals, marketplaces and webshops for founders and scale-ups. Built to still do what you expect of it two years from now. How you pay comes later: hire us, or give us a small stake.
Software is never finished, only live.
See our workThe portal your customers work in, the webshop your revenue runs through, the platform your business depends on: that is what we build.
What is there,once we are done.
Not disciplines but products: the thing your team works in and your customers move through. We build it from scratch, or we build on what you already have.
The system your team works in
A platform or portal that carries your records, processes and reporting, and grows as you build onto it.
Where your customers buy
A webshop or marketplace: from the first click to the payment coming in and the confirmation going out.
The product that does not exist yet
An idea that is not running anywhere yet. We build the first version real users can work in, not a demo.
Craft as proof
We show what we build for founders in our own work.
Short phases
At the end of every phase there is something you can test and sign off yourself.
What comes up later does not vanish
What only comes up after you have signed off a phase rides along in the next delivery of the engagement.
One studio, every discipline.
From brand and interface to platform and AI integration, everything to build your product and grow it, under one roof.
Web design
From zero to live.
A selection of the ventures we built from scratch, launched and grew alongside their founders.
NovaSkin
A new skincare brand, launched entirely online: from brand identity to a conversion-focused webshop with AI skincare advice.
Open projectSerac
An agentic AI assistant that lets ServiceNow developers build faster: generating, testing and explaining code right within their own context.
Open projectNovaDerm Group
A custom-built B2B distribution platform + CRM for a skincare distributor, built entirely from scratch.
Open projectFrom pitch to growth.
Four phases. At the end of each one there is something you can test yourself.
- Step 1
Pitch
Share your idea in a no-strings conversation. We see if there's a match and explore what working together could look like.
- Step 2
Agreement
You choose: a fixed price per phase, or part of the build in equity. Whatever we agree, we put in writing up front.
- Step 3
Build
We build in short phases, with weekly updates. Every change goes past a second reviewer, and our build line only lets it through once every check is green.
- Step 4
Grow
Going live does not have to be an end point. If you want to keep building, that happens in the same phases.
Small team, big ambitions.
A compact team of builders, designers and growth thinkers. Small enough to move fast, experienced enough to deliver.
Two doors, the same build line.
You choose how you pay, not how carefully we build. The second is fixed.
You hire our build capacity
A fixed price per phase, for the agreed scope. You sign off each phase yourself with a test script in hand, and the closing invoice for that phase follows after.
- Fixed price per phase
- You sign off every phase yourself
- We take no equity
- We take no control
- Extra scope is billed hourly
- After the last phase we are done, unless you start another
You give us a small stake
You pay part of the build in equity. That costs us margin and certainty, so we only do it when we believe in your plan: our stake is only worth something once your product keeps running.
- Part of the build is paid in equity
- A minority stake, you stay in charge
- We do this a few times a year
- As a co-owner we stay involved
- Our interest: that your product keeps running
- Terms are agreed up front
- Work lands every working day, including the weeks with no meeting scheduled.
- Every change goes past someone who did not build it themselves, and they do reject things.
- One check red and our build line will not let it through, however urgent it is.
- What we want to offer clients, we run on ourselves first: this platform reports its own outages and repairs some of them without anyone stepping in.
Frequently asked questions.
Two ways. You pay a fixed price per phase, or you pay part of the build in equity and we become a minority shareholder. The building itself works the same either way.
That depends on what you want to build, so we only name a date once we know the scope. We do work in phases of a few weeks, and at the end of each one there is something you can test and sign off yourself.
That depends on the scope, which we pin down per phase before we start. If you choose a fixed price, you know it per phase up front and extra scope is billed hourly. If you choose equity, you pay part of the build in shares.
That depends on the arrangement. If we become co-owners we stay involved by definition: our stake is only worth something once your product keeps running. If you hire us, we keep building for as long as you want, phase by phase.
Founders and scale-ups having software built that their business runs on: a platform, a portal, a marketplace, a webshop. Whatever software is, preferably for people who want it to still work in two years.
With a short conversation. Together we define the scope, the phasing and what 'live' means for your product.
Ready to build?
From first idea to a product that ships and keeps growing. Tell us where you want to go, and we'll build the way there.