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Studio Groei
Collaboration

Choose the model
that fits you

Two ways to build together. Whether you're bootstrapping on a limited budget or looking for a dedicated team — we have a model that works.

Why two models?

Not every founder is in the same stage. A pre-seed startup with a strong idea but limited budget has different needs than a funded scale-up that wants to move fast.

That's why we offer two collaboration models: an equity partnership with a low startup fee for founders who want to build without a large budget, and a retainer for companies that want a dedicated team.

4-8 weeks

Average timeline from idea to MVP

2 models

Equity partnership or fixed retainer — you choose

100% committed

No billing by the hour, but genuine collaboration

Our models

Two ways
to build together

Recommended for early-stage

Equity Partnership

One-time startup fee + equity — we invest build time in your product

Startup fee + equity/ low barrier, shared risk
  • We invest build time (design + development)
  • Equity stake: 5–15% (depending on scope)
  • MVP in 4–8 weeks
  • Long-term partnership
  • Strategic input
  • One-time startup fee to get started
  • Post-launch support included
  • Ideal for: pre-seed / seed founders
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Flexible & scalable

Retainer

Dedicated team, steady cadence — monthly collaboration tailored to you

Custom/ per month
  • Dedicated team, fixed hours per month
  • No equity required
  • Flexibly scale up and down
  • Design + development + strategy
  • Cancel monthly (after initial period)
  • Priority in our schedule
  • Weekly standups & reporting
  • Ideal for: funded startups / scale-ups
Schedule a call
Comparison

Model by
model compared

Cost
Equity
Startup fee + equity (5–15%)
Retainer
Fixed monthly fee
Upfront investment
Equity
One-time startup fee
Retainer
Monthly fee
Commitment
Equity
Long-term
Retainer
Flexible (monthly)
Best suited for
Equity
Early-stage, pre-seed
Retainer
Funded, scale-up
Risk
Equity
Shared
Retainer
Yours
Our motivation
Equity
Your growth = our growth
Retainer
Consistent quality
Speed
Equity
MVP in 4–8 weeks
Retainer
Ongoing work
Post-launch
Equity
Included
Retainer
Part of retainer
Process

How does it work
in practice?

Equity Partnership

01

Introduction & pitch

We evaluate the idea, the team, and the market. Does it align with our expertise and vision? Then we move forward.

02

Formalize the agreement

Equity percentage, scope, timeline, and responsibilities — everything clearly documented.

03

Build

MVP in 4–8 weeks. Iterative, with weekly updates and room to adjust.

04

Launch & grow

Launch together, scale together. We stay involved and help plan the next steps.

Retainer

01

Introduction

Define scope, needs, and team fit. We assess whether our approach aligns with your requirements.

02

Proposal

Hours, team composition, and monthly rate — all laid out. Transparent and tailored.

03

Kick off

Steady cadence with weekly standups, reporting, and continuous delivery.

04

Scale up

Need more hours? Different expertise? Flexibly scale up and down as needed.

FAQ

Frequently
asked questions

Still have doubts? Below we answer the most common questions about our collaboration models.

Between 5% and 15%, depending on the scope of the project and the stage you're in. We always discuss this transparently in the first conversation.

Yes, that's open for discussion. We evaluate each situation to find the best fit. Some collaborations start as a retainer and evolve into an equity partnership — or the other way around.

The equity model is designed for founders with a limited budget. We charge a one-time startup fee to kick off the project, but it's significantly lower than a full project rate. The rest we invest as build time in exchange for equity.

A minimum of 3 months. This gives us time to get up to speed, build momentum, and deliver real results. After that, it's cancelable on a monthly basis.

Design, development, strategy, weekly standups, and reporting. The exact scope is tailored to your needs — from UI/UX to full-stack development.

With a retainer: you fully own all code and assets. With an equity partnership: we establish clear IP agreements, with ownership shared according to the equity split.

We establish clear exit terms upfront. If the collaboration isn't working, we have an honest conversation. No hidden clauses — transparency is the foundation.

Ready to build together?

Whether you choose equity or retainer — it starts with a conversation. Tell us about your idea and we'll figure out which model fits together.