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We build venturesthat keep growing.

Studio Groei is an AI-first venture studio building digital products for ambitious founders and scale-ups. From first idea to a product that ships and keeps growing.

Not an agency billing by the hour.

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The model

A venture studio conceives, builds and launches its own products, and invests alongside you with time, team and expertise, so that growth becomes a shared interest.

The technology we build with
Next.js
TypeScript
React
PostgreSQL
Anthropic
Claude Code
eve
OpenAI
Google Gemini
Google Cloud
Firebase
Cloudflare
Tailwind
Next.js
TypeScript
React
PostgreSQL
Anthropic
Claude Code
eve
OpenAI
Google Gemini
Google Cloud
Firebase
Cloudflare
Tailwind
Our approach

We build with you,not just for you.

AI-first, from first idea to live, and we invest alongside you instead of just billing hours.

01.

AI-first ventures

Every product starts with AI at its core, not bolted on afterwards.

02.

Idea to launch

We build ventures from the ground up, from first sketch to live.

03.

We invest alongside you

Our time, team and expertise, your success is our success.

What we stand for

Our principles,short and sharp.

The principles that shape how we build, launch and grow.

01.

Craft as proof

We show what we build for founders in our own work.

02.

Speed wins

Weeks instead of months, without compromising on quality.

03.

Shared risk

We invest alongside you with time, team and expertise.

How we work

From pitch to growth.

Four clear phases, without the overhead of a traditional agency.

  1. Step 1

    Pitch

    Share your idea in a no-strings conversation. We see if there's a match and explore what working together could look like.

  2. Step 2

    Agreement

    Together we choose the approach that fits best, whether that's an equity partnership or a project basis. Always transparent.

  3. Step 3

    Build

    4 to 8 weeks to your MVP. AI-first development, weekly updates, fast iterations. No surprises.

  4. Step 4

    Grow

    Going live is just the start. We stay involved and help your product keep growing.

Our services

One studio, every discipline.

From brand and interface to platform and AI integration, everything to build your product and grow it, under one roof.

Portfolio

From zero to live.

A selection of the ventures we built from scratch, launched and grew alongside their founders.

E-commerce / Beauty

NovaSkin

A new skincare brand, launched entirely online: from brand identity to a conversion-focused webshop with AI skincare advice.

Open project
Developer Tools / AI

Serac

An agentic AI assistant that lets ServiceNow developers build faster: generating, testing and explaining code right within their own context.

Open project
B2B commerce / Skincare

NovaDerm Group

A custom-built B2B distribution platform + CRM for a skincare distributor, built entirely from scratch.

Open project
The team

Small team, big ambitions.

A compact team of builders, designers and growth thinkers. Small enough to move fast, experienced enough to deliver.

Niels van der Werf
Niels van der Werf
Co-founder & Tech Lead

Builds the engine under every product, AI-first and scalable.

Joey Giljam
Joey Giljam
Co-founder & Design Lead

Shapes brand and interface, from first sketch to final pixel.

Comparison

Agency vs. venture studio.

Why a venture studio works fundamentally differently from a traditional agency, and why that works out better for you.

Agency

± 6 monthsto launch

The classic agency model: bill the hours, deliver, end of engagement.

  • Full market price
  • Conventional development
  • Billed by the hour
  • Months to live
  • Engaged until delivery
  • The risk is yours
Recommended

Studio Groei

± 8 weeksto launch

Our venture studio approach: AI-first building and investing alongside your growth.

  • Competitive & flexible
  • AI-first building
  • Your success is our success
  • Weeks to live
  • Long-term partner
  • We share the risk
Start a project
FAQ

Frequently asked questions.

A venture studio builds, launches and grows products from a single team. We invest alongside you with our own time, team and expertise, instead of simply billing the hours.

Usually in weeks rather than months. We work AI-first and in fixed phases, from strategy to launch, without the overhead of a traditional agency.

Competitive and flexible. Because we build with you and sometimes invest alongside you, we tailor the model to the stage and ambition of your venture.

Yes. We're a long-term partner: we build, launch and grow, and we share the risk together.

Ambitious founders and scale-ups who want to build an AI-first product and accelerate, not just a website.

With a short conversation. Together we define the scope, the phasing and what 'live' means for your product.

Let's get started

Ready to build?

From first idea to a product that ships and keeps growing. Tell us where you want to go, and we'll build the way there.

Q2 2026 · 1 spot available